Your friendly neighbourhood copywriter here, hijacking jL’s blog (shhh, don’t tell him)!
So, yesterday was kind of insane, huh?
All those unicorns. All those sparkles. All that pastel dreamy colour magic goodness. Yes, we’re talking about the one and only UNICORNIA!
Wanna know how we created a whole universe within the walls of BMHQ? It involved an epic photo shoot, about a million different props, three different sets, and SO MUCH SUGAR.
And, of course, the dream team to end all dream teams: Matt (Marketing Director / Shoot DJ / Fan Holder), Alex (Shoot Coordinator / Organisation Queen), Kristina and Claire (Models / Professional Babes), Elizabeth (Photographer / Scaffolding Gymnast), Maria and Zoe (Hair and Make Up Artists / Magicians), Tom and Matisse (Videographers / People Taking Embarrassing Footage of Everyone For the Vid), Faith (Inflatable Unicorn and Doughnut Wrangler), Jools (Set Designer Extraordinaire), Michelle, Shelby and Sam (Social Media Taskforce), and me (Copywriter / Person Taking Embarrassing Photos of Everyone For This Blog).
The first order of business on shoot day? Picking up eight boxes of freshly-made doughnuts from our buddies at Doughnut Time. Eight boxes, each containing six of these creamy, iced beauties. To put it another way, that’s 48 doughnuts. And let me tell you, you might think you’re prepared for the sight of that many doughnuts. You might also think that one little photo shoot crew wouldn’t be able to make much of a dent in that number. You would be oh so wrong.
Before the Great Nommening, we had to actually create the Great Doughnut Flatlay. So Kristina settled herself on to the ground (which was actually freezing, sorry Kristina!) and the team worked around her to create what might be the world’s stickiest – and tastiest – photo shoot set.
Once everything was in place, Elizabeth climbed up onto the scaffolding (this girl tends to perform some serious acrobatics in the name of getting awesome shots) and the first shot was officially underway.
The next scene was supposed to involve both of our models, but the road to Unicornia didn’t run so smooth. One of the girls was really sick with tonsillitis, and it quickly became apparent that she wasn’t going to be up for the shoot that day. So she headed back home to her bed, while Alex frantically called around to find a replacement.
Luckily, the gorgeous Claire was able to come to our rescue, and after some re-imagining of the inflatables scene as a one-model shot, we were back on track.
Which meant a lot of testing of poses, of course.
I know it doesn’t REALLY get cold in Brisbane, but I gotta say, I think we were all incredibly relieved that the rest of our sets were indoors – none more so than Kristina, who had to spend an inordinate amount of time wearing swimwear while laying on freezing cold concrete.
Models are tough, y’all.
We actually had two sets running inside, so we could actively shoot on one while some of the crew set up props on the other. That way, we didn’t have to lose time re-setting between shots.
And Social Media had their own mobile HQ as well:
It was time for our model got her cowgirl on for the Western World scene – complete with a vintage hairdryer for a six-shooter.
By the way, those adorable cactus earrings Kristina is wearing? They were created by Laura, one of our uber-talented Graphic Artists, along with all these other ridiculously cute pieces.
And then – with Claire now on set and ready to roll – we ran away to join the circus.
Some of us were more ready for that life than others.
Every job on set is an important one, even if you are balancing a broom on your head.
Oh yeah, that’s Michelle there rocking one of the fabulous wigs Maria brought to the set.
By the way, did you know that models tend to be tall?
Like, really tall.
(Oh hi there, jL!)
Our next scene was all kinds of fun to set up. We had raided prop houses all over Brisbane for the giant lollipops, carousel horses and crazy inflatables necessary to create our magical Unicorn Castle. The vibe we were going for here was part Willy Wonka, part Katy Perry music video.
Between the doughnut sugar high and general delirium that usually happens by this time on a shoot, the mood was sufficiently hyperactive enough to capture that vibe pretty well.
Meanwhile, Jools, Zoe and I were working on the second set, wrestling giant printed sheets of vinyl into place to create a scene straight out of the seventies:
The Galaxy Emerald background went a bit more smoothly – probably because we realised it was much easier to line up the two halves while the vinyl was flat on the ground. (In hindsight: duh.)
Maria worked some sparkly magic to make Claire and Kristina shine:
She was pretty excited about it, as you can see.
Meanwhile, Matt had a little lie-down (he said he was controlling the wind effect via the fan, but we know better).
For the last couple of shots for the day, Matt took his turn in the spotlight, demonstrating poses to Claire. Even the pros need a little help sometimes.
And that was a wrap!
Every shoot we do seems to prove the same thing over and over: that to create entire, magical worlds – which we try to do for every single BM campaign – you need two things: a creative, hard-working, totally dedicated team (check) and a pretty obsessive attention to detail (check).
Put those things together, and you’re gonna knock it out of the park every time. And end up with pics like this:
Can’t wait to do it all again soon.
Until next time!
Love, Talina xx