The Blissful Life: Finding happiness wherever you can – no #blessed hashtags required.
We’re bringing you a drop jammed full of all-new BlackMilk Essentials that are sure to put a smile on your dial and a spring in your step. The Blissful Life drops 7am (AEST) 20 July!

Brisbane/ Sydney / Melbourne: 7am AEST, 20 July
London: 10pm DST, 19 July
LA: 2pm DST, 19 July
NYC: 5pm DST, 19 July

Key Dates:
Lookbook: 14 July (AEST)
Collection Preview / Pinterest: 16 July (AEST)

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Sign up to our newsletter and stalk our social media accounts. That way, you’ll be notified when the collection goes live.

Some pieces in this collection are Limited, which means once they’re sold out, they’re gone! And trust us, these are must-haves you won’t want to miss out on.

Plus, you’ll get to join in the fun (read: total craziness) that happens in our little community.

CREATE AN ONLINE ACCOUNT, where you can add pieces to your Wishlist as soon as the preview is available (9am AEST, Friday 16 July).

Then, on release day, you can go straight to your Wishlist, add all the things you want to your cart, and be checked out before your boss can say “Ummm, are you shopping at work?”


Set five different alarms for 7am AEST, 20 July 2021.

The best chance of getting that gear on your bod is to be here right at 7am – whole collections sometimes sell out within hours on release day, so you may miss out if you wait!

Make sure you check what time that is in your time zone! Stretch those fingers, get super caffeinated and get ready to go, go, go! (Pro tip: if you are in Australia, you can use AFTERPAY to nom now, pay later!)

Remember, if you ever have any questions you can shoot an email to the Customer Service Wizzards: HELLO@BLACKMILKCLOTHING.COM. They’re super helpful.

Want to know more? Sign up to be the first to hear when we turn The Blissful Life live or shop our New Arrivals!