Stylist Blog: #whimsigoth

What do you get when you combine a fairy tale aesthetic, soft 90s grunge and a little bit of celestial magic? It’s our latest style obsession, Whimsigoth. Follow along to feel like the alt girl in high school who is secretly a magical icon. 

Whimsigoth is a dreamy mix of cottagecore, witchcore and straight up goth – think Stevie Nicks, Mazzy Star and Phoebe Buffet. Searchup #whimsigoth on TikTok and you’ll find a wealth of inspo on how to bring a little bit of magic into your every day – check out some of our personal faves to guide you through the trend’s origins and inspire you to take up a little practical magic. 

Key notes: Leather, lace and velvet. Corsetry is your friend. Feminine silhouettes combined with flowy whimsical fabrics. For prints, think celestial and floral – and anything with greens and purples.