Let Them Eat Cake Announcement

LET THEM EAT CAKE.

Why live in the real world if you can live in one of your own making?Our next major collection tells a tale of childlike imagination, sweet exteriors, rebellious thoughts, lazy indulgences…and the deepest rivalries. Let Them Eat Cake: get ready for the sugar rush, 7am AEST, 6 March.

Brisbane: 7am AEST, 6 March
Sydney / Melbourne: 8am AEDST, 6 March
London: 9pm GMT, 5 March
LA: 1pm PST, 5 March
NYC: 4pm EST, 5 March

By subscribing, you agree to our terms and privacy policy.

*NEW TO BLACKMILK? HERE’S WHAT YOU NEED TO KNOW!*

1. LIMITED PRODUCT

The best chance of getting that gear on your bod is to be here right at 7am – whole collections sometimes sell out within hours on release day, so you may miss out if you wait!

2. FOLLOW US

Sign up to our newsletter and stalk our social media accounts. That way, you’ll be notified when the collection goes live.

Plus, you’ll get to join in the fun (read: total craziness) that happens in our little community.

3. CREATE AN ACCOUNT

CREATE AN ONLINE ACCOUNT, where you can add pieces to your Wishlist as soon as the preview is available (Friday 2 March).

Then, on release day, you can go straight to your Wishlist, add all the things you want to your cart, and be checked out before your boss can say “Ummm, are you shopping at work?”

4. BE READY

Set five different alarms for 7am AEST, 6 March 2018

Make sure you check what time that is in your time zone! Stretch those fingers, get super caffeinated and get ready to go, go, go! (Pro tip: if you are in Australia, you can use AFTERPAY to nom now, pay later!)

Remember, if you ever have any questions you can shoot an email to the Customer Service Wizards: HELLO@BLACKMILKCLOTHING.COM. They’re super helpful.