Are you ready to get JOMO?

JOMO (noun): The joy of missing out. Being content in staying home, doing whatever you want, and not experiencing any fear of missing out whatsoever.
This latest BlackMilk Essentials drop is nothing but must have gear to dress up or down.
Because whether you’re dressing for chilled weekends at home, back to work or something in-between, we want you to feel comfortable and amazing 100% of the time.
And that friends, is what JOMO is all about.
BlackMilk Essential Presents: JOMO drops on 7am AEST, 21 January, 2020.

Brisbane: 7am AEST, 21 January
Sydney / Melbourne: 8am AEDT, 21 January
London: 9pm GMT, 20 January
LA: 1pm PST, 20 January
NYC: 4pm EST, 20 January

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Sign up to our newsletter and stalk our social media accounts. That way, you’ll be notified when the collection goes live.

Some pieces in this collection are Limited, which means once they’re sold out, they’re gone! And trust us, these are must-haves you won’t want to miss out on.

Plus, you’ll get to join in the fun (read: total craziness) that happens in our little community.

CREATE AN ONLINE ACCOUNT, where you can add pieces to your Wishlist as soon as the preview is available (9am AEST, Friday 17 January).

Then, on release day, you can go straight to your Wishlist, add all the things you want to your cart, and be checked out before your boss can say “Ummm, are you shopping at work?”


Set five different alarms for 7am AEST, 21 January 2020.

The best chance of getting that gear on your bod is to be here right at 7am – whole collections sometimes sell out within hours on release day, so you may miss out if you wait!

Make sure you check what time that is in your time zone! Stretch those fingers, get super caffeinated and get ready to go, go, go! (Pro tip: if you are in Australia, you can use AFTERPAY to nom now, pay later!)

Remember, if you ever have any questions you can shoot an email to the Customer Service Wizards: HELLO@BLACKMILKCLOTHING.COM. They’re super helpful.

Want to know more? Sign up to be the first to hear when we turn JOMO live or shop our New Arrivals!