Remember all the way back to 2014 (it’s been a while, I know) when we did the Lost Puppies collection?
We donated $1 from every collection piece you guys bought to the RSPCA. And guess what? In the end, we raised more than $10,000. That’s a whole lot of happy pups.
We were so excited about this that we decided to do it again. This time, it’s personal. No wait, I meant to say cats. This time, it’s cats.
One thing we’ve noticed about BMHQ is that there is a disproportional amount of cat lovers here. Seriously, you should see how much cat-themed stuff is around this office.
So it only made sense that we teamed up with RSPCA once again to help out our kitty friends. And so begins World Cat Day!
What is World Cat Day, you ask? Well, just like with Lost Puppies and Shark Week, we’ve released some special cat pieces in today’s drop. We will donate $1 from every cat piece sold to the RSPCA!
Last week, we kicked things off with a visit to RSPCA’s Brisbane Animal Care Campus in Wacol. BM staff went out to meet some kittens and chat to RSPCA staff about the awesome work they do.
And to do a bit of this:
And on Saturday, we hosted an RSPCA pop-up kitten adoption centre right here in our concept store! Can you imagine the chaos when BM staff members were told “some of you get to come to work and play with kittens all day.” I’m telling you, the claws came out. It was a cat-astrophe.
Image by: Sam Collins
“No, I iz the cutest!”
Image by: Sam Collins
“Want to touch the shiny…”
“But Black Milk,” I hear you say, “I want to give even MOAR money to the kittehs!”
Well you totally can! Tuesday 17th August is RSPCA’s Cupcake Day, which is a super important day for them – generous people all over Australia eat cupcakes and donate money towards the hundreds of thousands of animals the RSPCA helps out every year. Raising funds through the power of deliciousness = awesome.
So, in summary, there are three ways you can raise much-needed money for the RSPCA:
1. Grab one of our World Cat Day pieces. We will give $1 of your purchase to the RSPCA, and you get to wear cats on your bodeh. Win-win.
2. Host your own Cupcake Day party, nom cupcakes. Also win-win.
3. Donate to our Cupcake Day event through our Everyday Hero link. We get a sugar rush and put that extra energy towards making more amazing clothes for you. ALSO a win-win.
Love, Team BM
(Bonus crazy cat with Crazy Cat Lady toasties!)