Hey guys, AC here with some VERY. EXCITING. NEWS. Brace yourself….
ON WEDNESDAY 25 MARCH WE’RE RELEASING BLACK MILK SUNGLASSES.
They’re called Peeps, and they look a lil’ something like this:
Excited?! Yeah you are. But we’re just getting started. There are so many reasons why sunnies in general are made of pure awesome, including but not limited to…
- MAKING YOU LOOK LIKE A ROCK STAR
- ENHANCING YOUR POKER-FACE
- INSTANT SECRET-AGENT COSTUME
- PREVENTING THE HATE-ORB IN THE SKY FROM BURNING YOUR RETINAS
- PROTECTING OTHERS FROM YOUR LASER VISION.
So, sunnies are amazing. But, I hear you ask, “what makes Black Milk sunnies super-extra-gotta-have-‘em amazing?”
Well, to start with, the quality is through the roof. The frames are made from cellulose acetate, which is lightweight, mad flexible, hypoallergenic, wicked strong, and made from renewable resources because that is how we roll.
Our lenses are made from this stuff called a CR39 compound, which is basically the most scratch-resistant material you can make lenses from. They’re transparent to you and opaque to UV light, meaning you can actually see while protecting your eyes from that hate-orb in the sky we mentioned earlier.
And top it all off, the Peeps are all hand-made in Japan. The Japanese have been renown for making top-notch eyewear for more than a century, and the peeps who make our Peeps use the same traditional techniques – like tumbling the frames in woodchips to polish ‘em. Made in Japan means Made to Perfection, and we’re pretty big on that.
But as if we’d stop there.
That cellulose acetate stuff is amazing at holding super bright colours, so we went right ahead and infused the frames with our fav prints. And they look uh-may-zinggg. You can’t get these prints on sunnies anywhere else, making these as original as it gets.
And did I mentioned they look freakin’ boss? No? Well, they do.
Remember: the Peeps will go live at 9am AEST on Wednesday 25 March 2015 right here: for $199AUD. They will be limited edition, so get your ninja fingers ready because you don’t want to miss ‘em.
See you on release day.