T'was the week before Christmas and all through HQ, the team totally were stirring, getting ready to start anew.
That's right friends, the year's coming to an end. The Black Milk team are tieing up loose ends, packing your end-of-year orders, and eating our body weight in gingerbread. But before we bail for the holidays (we'll be out of the office from December 25 to January 1) let's take a look at the 14 best Black Milk moments from 2014.
Pull up a chair and grab a rumball, 'cuz this year has been killer.
If this years' photoshoots and last years' photoshoots were to date, people would talk. They'd say 2014 was waaay out of 2013's league and while 2013 had their good points (Adventure Time, anyone?), 2014 is just on a whole other level. I would have to humbly disagree. 2014 isn't out of 2013' s league, 2014 is playing a totally different ballgame.
This year we went big. We created a magical warehouse, a pulp horror movie, faraway lands, epic battles, and so much more. We spilled dirt in people's cars (sorry, Carla), turned pineapples into dragon eggs, ruined shoes (sorry, Charli), turned the office into a literal jungle, tested people's innate fear of height (sorry, Bonnie), and generally did the kind of crazy nonsense that results in us applogising to a lot of people. But we got some amazing shots, told some incredible stories, and were hopefully able to share the Black Milk magic with you guys better than we have ever done before.
Q: What do you get when you invite 1000 girls to swing by your place and try on some clothes before they're released.
A: We'll let you know as soon as we've recovered.
'Preview Night' is probably too tame a term for what happens when our community rolls in to check out a new collection before we go live. A big, huge thank you to everyone who tried on gear with us - it was a blast and we can't wait to throw more pre-release parties for you all next year.
Imagine if you had a place where you could check out local artwork, try on amazing clothes, buy awesome clothes, maybe meet the peeps who created them, and generally hang out with like-minded awesome people in a super cool space. Well there totally is, and we set it up in 2014. You go, 2014.
Our concept will open to the public next year, so get ready. Oh, and yeah it will totally have Wi-Fi. You'll never need to leave.
Our Cafe will officially open next year too (keep an eye on our BMHQ Facebook page for details!) but throughout the setup, we've learned one thing:
Coffee is like the kick in the face you never knew you wanted or needed, but now suddenly can't get enough of.
The brew our cafe kids are serving up is AMAZING, and we are super keen to open to the public. You can try on gear in our concept space, drink coffee, try on some more gear, drink more coffee, drink a little more coffee, discover see sounds, try some more gear on, have another coffee, chat (very quickly and with much enthusiasm) to jL, have another coffee, and try really hard not to have a heart attack.
GUYS. WE OPENED IN LA. WE'RE A LITTLE BRISBANE LABEL. WHO OPENED IN LA. That's way cool. Our rad team in Downtown Los Angeles are shipping orders throughout the united states direct from our headquarters. They're answering emails, holding preview nights of their own, and keeping the Black Milk party going all the way over there.
We're even making gear in LA, meaning 2014 was the year Black Milk actually began world domination. ...So who has the schematics for the Death Star? Because, hey, we all know where this is heading.
Gold Coast. Sydney. Brisbane. San Diego. We absolutely smashed the convention circuit this year, appearing not only at the king-of-cons, San Diego Comic Con, but THREE Supanova Pop Culture Expo events. It was beyond incredible to meet people who had jumped wholeheartedly on the nerd-train with us, and we can't believe it's more than 100 days until the next Supanova (not that we're counting...or anything)!
Or should I say SharkieCons. We hit Majorca, Las Vegas, and our hometown Brisbane with the most insane parties ever. Europe, America, and Australia all got a taste of the Sharkie madness when we rolled on up with our dozens and dozens of fabulous people, often not wearing pants, and turned an otherwise normal weekend into the most unforgettable three days ever.
We cruised at sunset in the mediterranean, we took over the Bellagio fountain, we partied in a museum alongside the exhibits, and got to hang out with over 800 truly exceptional babes. If you were one of them - you rock. If not - see you next year!
Legs. Shoes. Legs. And shoes. They just go together. So the fact that our BFFs over at Solestruck are keen for us to keep creating crazy shoes with them is such a big deal for us. Our prints and their wicked styles, hooking up with Solestruck has been a match made in heaven. We might even start shopping for rings soon...
Because we could. Because Spirithoods are awesome. Because OMG FLUFFY. Featuring the gorgeous @okidokiokami <3
If anyone were doubting the sheer nerdiness present in the Black Milk offices before this year, they must doubt no longer. More Star Wars, more Harry Potter, Game of Thrones, Disney, DC Comics, and mooooreeee.
Creating rad gear for stylish nerds is one of our favourite things, because while there's heaps of nerdy clothes out there it's mostly t-shirts and lunchboxes. If you want to rock something nerdy that hugs your bod with a pair of killer heels, there's significantly less on offer. And we think everyone should be able to express what they're into and still look rockin'.
BRIDGE TO BRISBANE
We love our little city. It's not as exciting as some other places in the world, but it's our home, and it's been good to us. So when the city holds events for a good casue like the Bridge to Brisbane, we're always keen to get involved. We ran in support of Brain Child, a charity that directly benefits one of our team members and was set up by his mum, and even though the vast majority of us kind of stumbled over the line as opposed to running over it, we made it happen and hopefully helped a few people out. Pretty sure that classifies as a really good day.
1 MILLION INSTAGRAM FANS
To put the big '1 million' in perspective, Black Milk did start as one dude in his kitchen with no idea how to sew. The fact that a whole million people think "yeah you guys are pretty cool" is kind of insane for us, and we kind of love it.
Who else has a community that secretly finds out all the employee's names and works out a secret santa and stalks everyone online and sends us actual real awesome gifts from around the world?! No one else. Just us. Because, for some reason, you guys seem to like us a bit. You like us enough to send our crazy-cat-lady social media manager a giant Pusheen plush. That's a lot of love, right there. What can we say to that, other than we're absolutely humbled and so incredibly lucky to know all of you. We hope we can repay you guys in party funtimes, ok?
Yeah that's right. You. Reading this right now. Whether you rocked out with us at a meet-up, hung out with us online, or are just reading this blog for the first time and thinking "what on earth are these people on, and where can I get some?" - you're the reason we're able to keep doing this. So cheers for being amazing (and maybe a little bit insane).
I kinda wish it were 2114 so I could talk about 100 more amazing things that happened in the wonderful world of Black Milk over the last year...but it's not. So I can't. Which means it's time to say goodbye to 2014, from all of us here at Black Milk Clothing. Thanks for all the good times, and we'll catch you fabulous people in 2015. Bring it on.