Picture this: you’ve worked at Black Milk for one month. You’ve never, ever, in your entire life, worked on a photo shoot before.
The logical thing to do is jump on board for the biggest gym shoot in the history of Black Milk Gym… Right?
Wait, let me back up, HI!! I’m Kit.
(I'm the brunette, but please guys don't message me asking for my blonde friend's number ok - she's like totally not interested!)
For those who don’t know me, I’m the Social Media and Events Co-ordinator for Black Milk Gym.
You may know me from such Facebook posts as “The Girl Who Never Takes The Catsuit Off” and “That Time Alicia Was Bullied Into Exercise For Trying To Eat A Bowl Of Froot Loops At Her Desk”. And yeah, I have the best job in the world.
I came on board a month ago as the very first staff member exclusively working on Black Milk Gym. My days consist of chatting to hot babes online, going to fittings, product testing our amazing new gear (read: I get paid to go to the gym. Yup. It’s okay to hate me right about now), planning super awesome gym events and generally trying to make everything all about gym all the time. Basically, I’m here to take this little gym label jL created to THE NEXT LEVEL, we’re a whole lot more serious about gym, seriously ;)
(Well, there is such a thing as TOO serious… But we've never been accused of that!)
So a few weeks ago, while I was still sort of finding my feet in the new role I discovered we were shooting the new collection ‘The Sweat Descends’ (yay!) and that I’d be working my very first photoshoot ever (yay!) and that our amazing Creative Director Charli was going to be away at Supanova (wait…) and that I would be creatively directing this shoot (that’s okay, I’ve totally got this) and that the shoot is happening in two weeks (okay, panic) and jL was off to Los Angeles and Bonnie was off to New York (does anyone have a paper bag?).
So I began with a concept. Something nice and simple. Hey, let’s not overcomplicate this gym thing. I know a really great gym down the road, let’s just go down there and take some shots… Then things got a little more interesting, jL said his inspiration for this collection was a Manhattan morning, our girl is grabbing a coffee and flitting off to the studio, she looks fabulous and flashdancey and all of the sudden Maddie’s booking a dance studio at The Powerhouse and our one day of shooting just became an ambitious three-location shoot!
I know Maddie, I know.
FUN FACT: It took us so long to decide on a model that we literally only signed her the morning of the shoot… But, LOOK at her…
Yeah. We picked good, huh?
The day of the shoot dawned (unfortunately dawn happened sometime after I got out of bed. The early bird gets the, uh, shot... Or something. Right?!). I can’t remember what the weather was like because I was too busy FREAKING OUT!
In true gym shoot style, we powered up on the good stuff before powering through all the product shots we needed in the studio.
Because, energies are important.
Of course there was time for a little fun between shots too...
These two, so cute!
Then we were off to the gym. Cue fake sweat (and real sweat, it was HOT in that gym!), fierce faces and just a little time to get our pump on…
Who’s that model?! She’s fantastic, right? Must have cost a bucket in agency fees! ;) But seriously, Maddie and I are naturals at this whole light testing business.
Wait, speaking of models… What do we have here…?
We were joined, briefly, by the goddess of all things gym related, the one and only Shaz! She had this wisdom to impart upon you all “do it to make everyone else jealous!”. Oh yeah, I’m jelly of this.
At the gym location, I had one “MUST HAVE” shot. A Lebron James chalk toss inspired shot. Dramatic, smokey, MYSTERIOUS in a sweaty kind of way... Little did I know just how much effort this one was going to be…
Poor sick Bonnie and the things I asked her to do! But the result was absolutely what I wanted and I can’t wait to show you all!
We were running over schedule just a little by the time we got to the dance studio… And things got a bit…
I don't even know. It was late, it was a long day, and there was a fair amount of coffee involved by this point...
While Bonnie and Danielle powered through, we took some time to check in on what you guys were up to on Social Media… #teamnoshoes
And before we knew it, the shoot had wrapped!
(I have no idea how Maddie summoned the energy to do this after such a crazy shoot!)
What a day. Three locations, three looks, one amazing model – this shoot definitely set the bar high for me in terms of expectations. How WILL we top that next time?! I guess you’ll just have to wait and see…
The first few pieces from this shoot will launch in our Gym AMMO at 9am AEST April 30, 2014. Then the countdown to our next collection The Sweat Descends begins! There's always sneek peaks and other fun to be had over on the Black Milk Gym facebook page so you should totally join us.
Until next time though, weights and protein shakes my little fitness sharkies!