Hey peeps - I'm blogging!
First things first... CUTE GIRL!
Alright, now let's have question and answer time....
QUESTION 1. "What the heck is happening with gym clothes, you freak?!"
Woah, enough with name calling already! Okay, I'm going to give you the skinny...
I have been working on gym clothes for the last six months. I started after spending a lot of time in gyms looking what girls were wearing an seeing a lot of.... convergence. In fact, at the gym I go to, you would have to say that 90% of girls are wearing clothes from one clothing company.
And so... perhaps a little ignorantly/arrogantly, I thought to myself "I think I can do this!"
You see, girls who wear Black Milk tend to not... fit in with everyone else. And gyms seemed to me to be the perfect place to NOT fit in with everyone else.
This was the beginning of Black Milk Gym.
I started with leggings. And they pretty much sucked initially - they fell down, they were too loose, too high, too lame. They didn't breathe either. Just... terrible. However, after six months I think we have got something awesome. How awesome? THIS AWESOME:
"But jL", I hear you say "that's just plain black - I can get that anywhere!"
To which I reply.... yes, but that's just the beginning. Every girl needs plain black, so we start with that. And then, as Michelangelo painted on the blank canvas of the Sistine Chapel, so we paint a masterpiece of awesome style on this simple foundation!
And we are working on some awesome names for our leggings styles at the moment.
I decided that I really want to be a little different with how we approach the whole gym thing for women. I'm not a huge fan of that whole "Love yourself, think positive, nourish your body and spirit"
I guess I like my girls to be a bit more like.... ninjas.
In fact, one of our styles will actually be called 'Ninja Pants' (the full length style).
The booty Shorts we have renamed 'SmackDowns'. As in, if you seriously need to lay a smack down on someone - these are the pants to do it in.
In the future I envisage there will be a time when it will be commonplace to hear such phrases as:
"Okay, time for me to go to the gym.. I need my bag, by towel, and my new Galaxy SmackDowns...."
You heard it here first.
(I'm hoping that we will have our first gym leggings and shirts released this Thursday!)
QUESTION 2. "Why should I buy BM gym leggings?"
I could give you thousands of reasons - but I'd just be making most of them up (Reason #642: They give you the ability to understand the speech of animals. Reason #853 They will enable you to reclaim your parents' love....), so instead I'll stick to three (real ones, not made up)...
ONE: They don't go transparent at the back! Our gym leggings are doubled up with fabric at the back so that no matter how far over you bend, and no matter how colourful your undies - no one will be able to see what is going on underneath!
TWO: Awesome phone sized pockets! Each pair of leggings has two pockets on the side, both of which easily fit a decent sized phone.
THREE: Made in Australia. :)
Most gym companies manufacture in extrememly poor countries, and they believe that you can't realistically run a successful gym wear label manufacturing somewhere like Australia.
I wonder if we will prove them wrong?
QUESTION 3. "What in the world is up with your release schedule lately - are you mad?!"
Hey - you just watch what you say! My sanity is a personal matter between me and the voices inside my head (which are telling me that aliens are spying on me).
Okay - I'll admit, our release schedule has been a little bit insane lately. Alright, TOTALLY insane.
It was my fault - we designed HEAPS OF STUFF and I was getting worried that we were going to just get swamped with new stuff, so I really wanted to get them out to you girls as soon as possible.
So, if it has been a bit disorganised, confusing, and overwhelming.... my apologies.
Some girls have accused me of doing it out of greed - let me assure you that this is not the case. Quite the opposite - it has mostly been my desire to keep the peeps at BM working! There have been times when it looks like we are running out of work... so we just do another release to stay busy.
I think it''s cool because it means you get to see lots of new things, but I understand that some girls feel like it's overwhelming.
But don't worry peeps! I have a plan....
JL'S AWESOME PLAN
1. Predictable and regular release schedule! Maybe once a week, same day, same time - so you never have to wonder when the next release is!
2. Small number so you don't get lost! Maybe 10-15?
2. Letting you know everything that is coming out a week in advance. :) So you can plan....
3. Regular 'life span' for pieces so there is consistent turnover, but enough time for girls to get what they want. Maybe one month?
(Or maybe we could do one month for a not very popular piece, two months for a quite popular piece, and permanaent for something that is really, really popular!)
We are even thinking about having a countdown on each product! So everything starts with 30 days... if it sells a certain amount, it automatically get's an 'extension', and if it sells HEAPS, it becomes as BM staple.
Anyway... I'm thinking of testing this method (just testing, nothing too permanent guys...) and seeing if it works! If it sucks, we can just go back to one stupidly massive release every month. :)
QUESTION 4. "So what's the deal with licensing deals?!"
So much cool stuff!
We are doing the last few Star Wars pieces... (Yoda, you little green creep!)
And then we have more Lord of the Rings awesomeness.... :)
So you can get your nerd on.
And then we have something else....
I don't want to give too much away, but if you like times of adventure with Jake the Dog, and Finn the Human, you might want to do a little happy dance.
QUESTION 5. "What are you doing for 500K Noms?!"
I honestly have no idea....
QUESTION 6. "When will this blog post end?"
Right about ... now.
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Love to all the sharkies. :)
x
jL
p.s. Here is a pictue of a cute girl with an enormous duck.
