Well, the day is finally here. My baby grew up and moved out of home. Black Milk is finally moving out of my garage and into a commercial site. Just like a REAL fashion label. Now maybe I'll get some respect when I walk down the street.
Or perhaps the kid growing up metaphor is inappropriate .... maybe it's more like a beast that has devastated one village, now moving on to a bigger village.
For those of you who don't know, I can tell you a little story if you want. Gather around the fire, pull up a log and let me regale you with tales of adventure, intrigue and inappropriately tight clothing...
A few years ago I had a weird thought. Not my first I'll admit, but this one stuck. The thought was that women could be doing a lot more with their legs, fashion wise. I thought women who wore great leggings looked fantastic. So I started a blog. I did my research on tights and leggings blogs and found out that they all had one thing in common - they all catered to a very specific segment of society.
Can you guess which? No, really. Have a guess.
Did you guess?
Write you answer in the space provided: _______________________
They were popular, because the users were very, shall we say, passionate. But they weren't places that women wanted to be.
So the industry was focused in women, but the internet communities were all for men.
Now, around this time I had been reading a few books about the internet and how the commerce could be done differently by the power of the internet to link people who wanted to link.
So I decided that I was going to link women who wore awesome legwear with other women who wore awesome legwear. The result was this blog. Next step - find someone to pay for it! I thought I would target big hosiery companies who were interested in communicating with these girls. To my surprise - they weren't really interested in me or my ideas. Twas here I learned my first big lesson in the fashion business.
LESSON 1: Big business is not really interested in:
- Your brilliant idea
- Helping you
Nor should they be.
Relying on big business to make your dreams come true is just lazy. This is a REALLY good lesson to learn early. Stops you thinking that some corporation is going to come riding to the rescue and shower you in benjamins because your ideas are so brilliant.
Of course another really important lesson to learn as soon as possible is that SMALL business is equally as unlikely to help you make your dreams come true.
Strange as it may seem - the refusal of others in the industry to help me was, without a doubt, the BEST THING THAT COULD HAVE HAPPENED TO ME. If they had, I would be just like them. Normal, and sucky.
When people don't help you, you either quit and go do something else, or you think "Fine, if you aren't going to give me money/customers/help/knowledge/whatevs... I'll go get my own."
And you do.
p.s. I know I didn't finish my story... maybe another time?